QR codes and estate agency

Chances are you’ll have a smartphone and you may well be looking for property using various apps – many estate agencies have their own or the usual property websites have championed theirs. Personally, I use Rightmove on my phone. However, apparently we’re long past property apps in the ever moving world of estate agency and the next big thing is QR codes.

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of one colour modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.

Here’s an example;

Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.

As I understand it (and if you have the requisite “decoder app” on your smartphone) you can read this barcode and it will either translate into text or redirect you to a specific website? This one apparently sends you to our main website.

Some agents have already placed QR codes on their for sale boards, window displays or on property details.

Sounds ideal, doesn’t it – a wiggly picture that magically turns into pages and pages of info! For those of us old enough to remember the first version of Transformers, this has some of the old magic but I do wonder exactly how many people would (when walking past a for sale board) take a photo of the code and stand about staring into their phone when it would be much easier to just telephone the agent on the helpfully supplied number and have a conversation? Having said this, we’re trialling the codes on our for sale boards and property details from now and will report findings in due course!

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