Hint – its not Boxing Day
Always a hugely popular question at this time of year – sellers don’t want viewings with the kids at home and decorations up but they do want to get going for 2022. Many agents will tell you to market on Boxing Day and quote some line about it being the most popular day of the year for buyers to search for a new house. Rightmove regularly announces record viewing levels for Boxing Day too. It seems fairly logical when they say that – with Christmas over, why wouldn’t people get on their phones straight away to look for houses?
However, when you look at the graph below, you might think differently;
Most published stats about Boxing Day views concentrate on the difference between this year and last years Boxing Day. That doesn’t mean traffic levels are high at that time, just that they’re better than last year.
The first two weeks of exposure on your property is the most critical when it comes to websites like Rightmove, Zoopla etc. Many buyers rely on automatic updates from these sites to be informed about new properties and these only get sent out in the first few days of launch (or if you reduce the price). This honeymoon period of advertising needs to be carefully considered so why would you start on what is really the lowest traffic day of the year? Far better to launch in our opinion when views are approaching their highest (between 18th Jan and 4th Feb from our research over the last few years).
Another bonus if you wait until Jan – we can take photos of your home without all the tinsel and the kids will have gone back to school!
Best wishes for the festive season from all at Madison Oakley